The client was using a WordPress plugin for tracking, but the setup was incomplete and not working as expected. The ViewContent event was either not firing properly or missing essential product data like name, ID, and price. This was causing major gaps in Facebook Pixel and GA4 tracking, leading to poor ad performance and unreliable reporting.
After discussing the issue, I audited the entire setup, identified the flaws in the plugin-based implementation, and provided a custom tracking solution. I then manually configured all events through Google Tag Manager, ensuring accurate data flow and full compatibility with Facebook Conversion API.
Now, the client has a fully functional, accurate, and privacy-compliant tracking system that supports better audience building, remarketing, and campaign optimization.
Facebook Conversion API server side
PageView Event SetupViewContent Event SetupAddToCart Event SetupInitiateCheckout Event SetupPurchase Event Setupview cart Event setupRemove from cart Event setupFacebook Conversion API (server side )
Audited the WordPress plugin’s tracking setup and identified missing events
Fixed the ViewContent event and ensured it fires correctly on all product pages
Added missing product data: name, ID, price, currency to all relevant events
Replaced unreliable plugin tracking with a custom GTM-based implementation
Integrated Facebook Conversion API, GA4, and Google Ads tracking manually
Verified all events using platform debugging tools for accuracy and reliability
Yes. I offer ongoing support and maintenance packages after project completion. Whether it's for troubleshooting, updating tags, platform changes, or scaling your tracking as your business grows — I’m here to help ensure your setup continues to perform at its best.
Yes. Along with advanced tracking solutions, we also offer Facebook and Google Ads services — including campaign setup, optimization, and performance tracking. While we don’t provide visual branding or creative design, we support your marketing goals with data-driven strategy, precise audience targeting, and conversion-focused ad management.
No worries! I offer a free initial consultation and audit to assess your current setup and business goals. From there, I’ll recommend the best tracking, analytics, and ad solutions tailored to your needs — so you get exactly what will help your business grow.
I specialize in working with e-commerce businesses. However, my tracking and analytics solutions are fully adaptable to any industry that relies on online sales or lead generation — including education, healthcare, SaaS, and service-based businesses.
Web Analytics & Conversion Tracking
Meta pixel all standard Event Tracking
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WordPress
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