The client was struggling with poor ad performance and inaccurate reporting due to the lack of a proper tracking system. They had no Facebook Pixel, GA4, or Google Ads conversion tracking properly configured — which meant they were flying blind when it came to understanding customer behavior or measuring the effectiveness of their marketing efforts.
Additionally, the client was conscious about user data privacy and wanted a solution that was both accurate and privacy-compliant.
To address this, I implemented a complete tracking infrastructure across all major platforms:
Facebook Conversion API
PageView Event SetupViewContent Event SetupAddToCart Event SetupInitiateCheckout Event SetupPurchase Event Setupview cart Event setupRemove from cart Event setupGoogle Analytics 4 (GA4) Server-Side Tracking Setup page_view – Event Setup view_item – Event Setup add_to_cart – Event Setup begin_checkout – Event Setup purchase – Event Setupview cart Event setupRemove from cart Event setupAs a result of this end-to-end implementation, the client now has:
Full-funnel visibility
Accurate, privacy-compliant data
Improved ad performance across Facebook and Google
They’ve moved from guesswork to data-driven decisions, and their tracking setup is now built for scalability and future-proof marketing.
Google Analytics 4 (GA4) Server-Side Tracking Setup
Facebook Conversion API ( Browser and server side )
Google Ads Conversion Tracking with Enhanced Conversion
No existing tracking setup — everything had to be built from the ground up.
Privacy concerns — client wanted a solution that ensures user data protection.
No developer support — all tracking was implemented without client-side dev help.
Cross-platform consistency — events had to be aligned across Facebook, GA4, and Google Ads.
Dynamic remarketing on WordPress — required custom implementation due to theme limitations.
Deduplication issues — careful handling to avoid double event firing from browser + server.
Built full server-side tracking from scratch using GTM Server, ensuring accuracy and data control.
Implemented Facebook Conversion API, GA4, and Google Ads enhanced conversion tracking with full funnel events.
Handled all technical setup independently, including server container deployment, tag configuration, and testing.
Ensured privacy compliance by minimizing browser-side reliance and respecting user consent signals.
Custom-coded dynamic remarketing for WordPress, integrating product feed and user behavior tracking.
Maintained consistency across platforms by aligning event names, parameters, and timing.
Enabled deduplication logic to prevent double reporting between browser and server events.
Yes. I offer ongoing support and maintenance packages after project completion. Whether it's for troubleshooting, updating tags, platform changes, or scaling your tracking as your business grows — I’m here to help ensure your setup continues to perform at its best.
Yes. Along with advanced tracking solutions, we also offer Facebook and Google Ads services — including campaign setup, optimization, and performance tracking. While we don’t provide visual branding or creative design, we support your marketing goals with data-driven strategy, precise audience targeting, and conversion-focused ad management.
No worries! I offer a free initial consultation and audit to assess your current setup and business goals. From there, I’ll recommend the best tracking, analytics, and ad solutions tailored to your needs — so you get exactly what will help your business grow.
I specialize in working with e-commerce businesses. However, my tracking and analytics solutions are fully adaptable to any industry that relies on online sales or lead generation — including education, healthcare, SaaS, and service-based businesses.
Web Analytics & Conversion Tracking
Meta pixel Tracking , GA4 All standard Event , Google ads conversion Tracking
https://perfumeworld.com.bd/
Nop commerce ( custome made ) without Datalayer
123 Creative Lane London
If you’re ready to unlock the full potential of your marketing data, let’s connect and make every click count.
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