The client was using a Shopify tracking plugin, but it was missing key data across multiple events. Important details like product ID, name, currency, and user data in the Purchase event were either incomplete or not sent at all. This led to inaccurate reporting, poor ad optimization, and lost remarketing opportunities.
After discussing the issues, I audited the setup and provided a clear solution. I then:
✅ Fixed the data layer to properly capture and pass product and user data
✅ Reconfigured event tracking across Facebook (Conversion API), GA4, and Google Ads
✅ Ensured accurate and deduplicated server-side events
✅ Tested and validated all events for consistency and platform compliance
The client now has a fully accurate, privacy-compliant, and high-performing tracking setup — powering better attribution, remarketing, and ad performance.
Facebook Conversion API
PageView Event SetupViewContent Event SetupAddToCart Event SetupInitiateCheckout Event SetupPurchase Event Setupview cart Event setupRemove from cart Event setupGoogle Analytics 4 (GA4) Tracking Setup page_view – Event Setup view_item – Event Setup add_to_cart – Event Setup begin_checkout – Event Setup purchase – Event Setupview cart Event setupRemove from cart Event setupGoogle Analytics 4 (GA4) Server-Side Tracking Setup
Facebook Conversion API ( Browser and server side )
Audited the Shopify plugin setup and identified missing data in key events
Fixed product data issues (name, ID, currency) across all funnel events
Configured proper user data mapping for the Purchase event
Replaced/extended the plugin setup with manual tracking via GTM & server-side tagging
Synced events across Facebook CAPI, GA4, and Google Ads
Verified all events using platform diagnostics and test tools for accuracy and compliance
Yes. I offer ongoing support and maintenance packages after project completion. Whether it's for troubleshooting, updating tags, platform changes, or scaling your tracking as your business grows — I’m here to help ensure your setup continues to perform at its best.
Yes. Along with advanced tracking solutions, we also offer Facebook and Google Ads services — including campaign setup, optimization, and performance tracking. While we don’t provide visual branding or creative design, we support your marketing goals with data-driven strategy, precise audience targeting, and conversion-focused ad management.
No worries! I offer a free initial consultation and audit to assess your current setup and business goals. From there, I’ll recommend the best tracking, analytics, and ad solutions tailored to your needs — so you get exactly what will help your business grow.
I specialize in working with e-commerce businesses. However, my tracking and analytics solutions are fully adaptable to any industry that relies on online sales or lead generation — including education, healthcare, SaaS, and service-based businesses.
Web Analytics & Conversion Tracking
Meta pixel Tracking , GA4 All standard Event
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Shopify
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